First
impressions are vital, and to make your impression last, continue to court your
customers with engaging novelties. This can be developed by writing about
your specialties, publicizing your community involvement and upcoming changes,
and touting stories of your customers' appreciation in your advertising
literature and social media.
Ask
for feedback from your customers. Not
only will this give you valuable information about your services and products,
but it will also strengthen the connection that you have with your
community. When you listen to what your
customers are saying about your business, you empower that customer, because
you care about what they are saying. When
you empower someone, they are on your team, and will advocate for your business
from their heart. Both of you benefit
from this trusting relationship.
When
you receive praise from someone about your business, ask them if you can use
their words as a testimonial to your work.
Sincere words from your customers are powerful tools to help other
potential clients find you and use you.
Post your accolades on your website and your marketing literature. Ask customers to write in their own words the
experience they have when they do business with you. Let your customers know how valuable their
feedback is to you, and that when they post reviews on the Internet (such as
Google Reviews, and Angie’s List) these words will really help your business.
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